The Indian Direct Selling Association (IDSA) is a self-regulatory and promoting body for the direct selling industry in India. The Association pursues three key objectives:
1) Protect and promote interests of the direct selling industry and its consumers.
2) Support and safeguard the character and status of the direct selling industry.
3) Assist and guide in maintaining qualitative standards in the Indian direct selling industry.
IDSA is the Indian counterpart of the Washington-based World Federation of Direct Selling Associations (WFDSA), which regulates, strengthens and promotes direct selling in over 58 countries. Direct selling is the marketing of products or services to consumers through sales tactics including presentations, demonstrations, and phone calls. It is sometimes also considered to be a sale that does not utilize a "middle man" such as a retail outlets, distributors or brokers. This is needed where the products value needs more explanation and cannot be purchased off the shelf. At its best, direct selling can be an opportunity for individuals to find fulfillment, express their entrepreneurial talents and gain financial independence. Direct selling involves people and is a part of direct marketing which additionally involves the use of media, print which is handled by the business.
Objectives of the Study
To determine a competitive analysis based on the customer convenience to purchase any product at door.
Finding what the customer’s perception about Direct Selling products and Direct Selling Agents.
Study of current consumer’s response to Direct Selling products and Direct Selling Agents.
Finding for positive response to Direct selling though Convenient Approach of Customers.
The scope of project was limited to find out companies’ prospects and consumers responses to Direct Selling Product and Companies. The Cause of it is other fake Direct Selling Agents of other like it is said that Delhi-made products and Chinese products. Owing to this Customers do not believe to what Real Direct Selling Agent want to convince and sell.
The Direct Selling Companies give very less Advertisement to sell the product and that is the cause it is not believed by customers. If companies give effective and attractive advertisement on Television or newspaper, its sell will be increasing. Direct Selling Agent find it difficult to survive in this competitive consumer world to sell the product owing to low response of customers, so they are also in huge amount of attrition. They should be given more incentives and effective Identity to introduce to consumers. In India people give more importance to Products Company than its monetary value so they buy any product from any trusted company and shop. So it can be a reason to minimum scope to the Direct Selling Companies.