Early the market of ULIPs was taken up Birla Sun; they were the first to capture the market in this field. These are the insurance plans which are attached to Units – Mutual Funds. The premium amount received in this policy, some part is used in investment of funds and remaining is used for insurance cover. ULIPs are remarkably similar to, mutual fund in terms of structure and functioning: premium payments are converted into units and net asset value (NAV) is declared regularly. Investors have an option of choosing their fund according to their risk taking ability. They disclose all the material facts most frequent and consistent (often quarterly or half-yearly) .Also investor has a fairly good idea about expenses.
A comparative analysis of ULIPs (Unit Linked Insurance Plans) in the Indian Insurance Market is the main objective of the practical. We know that now a day’s people have become aware of the investment opportunities in capital market and also they like to take risk in their life. ULIPs is such a product which offers a good combination of risk and also security, i.e. it gives investment opportunity and also protection to one’s life.
· Research design –descriptive
· Data sources- primary data and secondary data
· Research approach – face to face interview, observation, individual depth interview
· Research instrument –questionnaire, list of contacts