E-commerce began to grow very quickly once methods to securely provide your credit card number became available. Consumers could now order products right from their home. Companies could reach customers all over the world. Online auction sites became very popular as people could sell their items to each other for a small fee. There also was an increased use of the internet as a source of advertising. Companies began to place ads on other websites to promote their products. Today pay per click advertisements benefit both the publishers of the websites and the company which has goods to sell. Affiliate programs are also very popular.
They allow website owners to advertise products on their website and if a customer purchases the item, then the website owner gets a percentage of the sale. The internet has even been used as a primary source of advertising. Companies have created innovative advertising programs, sometimes referred to as viral marketing. Viral marketing seeks to create a buzz about a product through word of mouth. Some viral marketing plans even use alternate reality games in order to promote a particular product. The Internet is changing the way we do business, the way we market, sell, service, distribute, communicate, and work. Businesses are already beginning to communicate with customers, distributors, suppliers, shareholders, and employees in a way that is truly one-to-one and real-time.
“Personalized” web sites are delivering tailored messages to an infinite number of target markets. These sites can change based on the user’s buying and surfing habits, past usage of the site, demographics, relationship to the company, and a multitude of other attributes which could be collected from the users online or culled from corporate legacy databases. The Internet has also become the most economical distribution system of information available. Companies can ship “bits” weightless electrons around the world at the speed of light, for a fraction of what it costs to ship heavy “atoms” at the speed of freight. In just a few years the Internet will be as essential of a business tool as what the phone and FAX are today. Intranets, real-time transaction processing, and “customer self-service” are just the beginning. We are transitioning from static sites to dynamic and personalized sites, from broadcasting to narrow Casting, from information dissemination to actual commerce.
Objectives of the Project
To study the impact of marketing activity over Internet
To study the sales promotion programs on Hikepar League.
To study the build and retain brand loyalty.
To study to introduce new product.
To study to attract new customer.
To raise awareness of the company, product, or service within a clearly identified target market
To communicate the benefits of the product or service
This study helps to understand the about the concept of e-Marketing. The study will help the management of Hikepar League in forming the future policies regarding sales promotion strategy. This is like descriptive method of understanding about how to promote your products or services while using internet. It will also describe what are the methods and strategies of e-Marketing with advantages and disadvantages also.