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Published on Sep 03, 2023


The fast track growth of the Indian telecom industry has made it a key contributor to India‘s progress. India adopted a phased approach for reforming the telecom sector right from the beginning. Privatisation was gradually introduced, first in value-added services, followed by cellular and basic services. An independent regulatory body, Telecom Regulatory Authority of India (TRAI), was established to deal with competition in a balanced manner.

This gradual and thoughtful reform process in India has favoured industry growth.

Today, there are more than 225 million telecom subscribers in India. Every month, 6-7 million new subscribers are added. Upcoming services such as 3G and WiMax will help to further augment the growth rate. Furthermore, the Indian economy is slated to sustain its 7-9 per cent growth rate in the near future. This is supported by the political stability that the country is experiencing currently. India‘s demographic outlook makes it one of the largest markets in the world.

A conductive business environment is also created by a favourable regulatory regime. There exists enormous business potential for telecom companies on account of the country‘s low teledensity, which is close to 19 per cent presently. The Indian telecom industry is growing at the fastest pace in the world and India is projected to be the second largest telecom market globally by 2010.

Broadband is defined as a high bandwidth connection to the Internet. Broadband is easier and faster to use than the traditional telephone and modem as information can be sent and downloaded much quicker. Broadband can be provided over your phone line, via cable or via satellite. It involves large volumes of information being carried at high speeds to your PC. This allows websites, text, graphics, music and videos to be experienced in real time. Broadband, therefore, has many features that can be taken advantage of in the home or office:  The connection to the Internet is always on, allowing for constant Internet access and no need to dial up.  The phone line is unaffected; this means that you can make telephone calls whilst the Internet is on.  Normally, you pay a standard monthly fee for unlimited internet access, and you are not charged for the time you spend on the Internet. There are certain broadband products now that also offer pay as you go access.  Websites, music and videos can be downloaded at a fast rate.  You can take advantage of instant messaging and online high speed interactive games.  You can receive uninterrupted real time services, such as Internet radio, streaming video and voice-over-ip, phone calls.

Objectives of the Study

1. To know general perception of the people towards the Broadband.
2. To find out the hidden information in Broadband plans of telecom services.
3. To find out the consumer satisfaction towards the Broadband plans.
4. To get the knowledge about the Market share of Broadband service providers.
5. To find out the difference in Broadband plans of service providers.

Scope of the Study

 This study has been conducted to know the general perception of people towards the Broadband.
 It helps to clarify how Airtel is different from others and also helps to retain the customer.
 We come to know about the satisfaction level of customer. This study helps to enhance the quality of service.
 The study also helps us know the broadband plans of other competitor of Airtel.
 This project will also help us in decision making while choosing the broadband service.

Types of Broadband

DSL Broadband

 Digital Subscriber Line (DSL) is a technology that delivers broadband over your phone line to be used in the home or office.

 With DSL technology, large volumes of information are sent over a copper cable at rapid speeds.

 DSL allows you to download web pages, text, graphics, music and video in real time.

ADSL Broadband

 Asymmetric Digital Subscriber Line (ADSL) is a technology similar to the DSL technology.  With ADSL, information is downloaded more rapidly than it is uploaded.  ADSL is particularly useful for homes and businesses as it can download web pages and files at fast speeds.  ADSL2 and ADSL2+ are new technologies offered by some providers offering speed up to 24Mbps. One provider offering this service is Be

Symmetric Broadband (SDSL)

 Symmetric broadband (SDSL) is a technology similar to ADSL broadband.

 SDSL broadband downloads information at the same speed as it uploads information. Whereas ADSL broadband downloads the information faster than it uploads it.

 This type of broadband requires an extra telephone line.

 SDSL broadband is particularly suitable for businesses that send large volumes of information.

Local Loop Unbundling

 Local Loop Unbundling (LLU) is where ADSL or SDSL broadband technologies are provided without using the British Telecom's exchange system.

 This means that LLU providers can offer broadband features at a competitive price.

 LLU is only available in certain parts of UK. Providers include Bulldog and Be.

Cable Broadband

 There are several ways in which broadband can be delivered to your PC; this type of broadband is delivered through a cable.

 Cable companies also offer television and telephone packages as well as broadband Internet services.

 Cable companies provide broadband, television or phone packages to about 45% of homes and businesses in the UK.  You can only get cable broadband if a company has cabled your street.

 Cable providers include ntl.

Satellite Broadband

 There are several ways in which broadband can be delivered to your PC, PC; this type of broadband is delivered through a satellite.

 To receive satellite broadband you must have a dish antenna, and can be used almost everywhere in the UK.

 There are 2 types of satellite services:

 One-way satellite services download information via satellite and upload information via a telephone or IDSN line.

 Two-way satellite services download and upload information via satellite. This provides an even higher bandwidth and a faster speed.

 Satellite transmission may be affected by weather conditions.

 The cost of installing and running satellite broadband can be quite expensive compared with other types of broadband.

 Satellite broadband generally has quite high latency (ping times) compared to other broadband, and so is unsuitable for certain types of Internet Access such as online gaming.

Wireless Broadband

 Wireless broadband is one of the ways in which broadband can be delivered to your PC.

 This type of broadband requires an antenna to be installed to get connection to the Internet.

 Wireless broadband is particularly suitable for distributing information between buildings and for homes where access to ADSL or cable broadband is unavailable.

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