An Ad server is a computer server, specifically a web server, which stores advertisements used in online marketing and delivers them to website clients. Ad server describes the technology and service that places advertisements on websites.
Ad serving technology companies provide software to websites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.
An ad server is the name for the organization, hardware, and software that delivers advertising creative to the user's browser.
An ad server solution is a powerful online ad serving technology solution for publishers, online retailers, and other media properties. The ad server has three modules: Admin module, Affiliate module, Publisher Module.
Administrator can control all processes of the entire project. Admin can login at any time to see the process of all users. Admin can monitor all the activities of the user.
Affiliate Signs up outside of the system or admin creates a new affiliate in the system. Based on this setting, a new affiliate will be put in either pending or approved state. Publisher An individual or organization involved in the publication and dissemination of advertisements